The introduction of ecommerce has created a great impact on how consumers shop for various products. Thanks to this new form of marketing, consumers can shop from the comfort of their homes just by browsing through various websites that sell their desired products or services. However, the varying consumer habits has also led to the introduction of new ecommerce trends for 2013 to ensure that every consumer can still shop online and enjoy the full benefits of this type of trade.
According to market analysts, the popularity of ecommerce has risen by a huge margin and this has brought the need for introducing better and more effective ways of shopping. The rise of millions of online retailers has also created huge competition for consumers thus making it necessary to adapt new shopping trends that aim at presenting a particular product or service closer to the clients. If you are interested in ecommerce, you need to check the new trends in 2013 and their impact on online shopping.
Mobile Shopping
The popularity of advanced phones such as smartphones and tablets has also led to the rise of new ecommerce trends in 2013. More consumers are now realizing the importance of buying such powerful phones and their role in online shopping. This has also added pressure on most online retailers to customize their sites in a bid to encourage mobile shopping.
Video Marketing
Videos have created a great impact on how information is shared on the internet. Most ecommerce platforms are now realizing that videos are more popular because they tend to reduce the gap between the manufacturer and the consumer through direct communication. Such videos can be shared through other social media sites such as Facebook and YouTube to attract more consumers to that particular online retailer.
Content is still the king
Even with the rise of new ecommerce trends for 2013, it is still impossible to ignore the impact of content as far as online marketing is concerned. Most experts admit that content is the king of online marketing and this might be true judging from its steady demand. However, it is important to ensure that as an online trader, the content on your website should be updated regularly to keep your business above your competitors.
Better Payment Options
Online retailers are now realizing the fact that mobile devices are mostly preferred for shopping than the offline stores. This is also a good reason for such retailers to introduce easier and secure shopping options that are compatible with various mobile devices. The security of such devices is normally low compared to the use of the ordinary computers but this can be corrected by introducing a secure, easier and trusted payment systems. The year 2013 is set to come with great competition from various online retailers who wish to offer the best payment systems such as micro-payments for their clients and this is one of the most crucial ecommerce trends that you should watch out for.
Location-based Commerce
Most consumers normally prefer shopping in their local area because it saves time and as a result, the introduction of location-based ecommerce trends will be common in 2013. This trend is inspired by the need to bring the services and products closer to consumers to help them save time and cash when shopping. Besides, the local area shopping helps in providing useful results that will be appreciated by the local residents compared to those consumers who live in other regions.
Social Media
Just like online content, the impact of social media as part of the most reliable ecommerce trends for 2013 cannot be ignored. Some sites such as Facebook and Twitter help in sharing online information among billions of users all over the world. Manufacturers can still take advantage of this type of marketing to share content, videos and other files for the sake of reducing the gap between them and their clients.
Customization
This is also expected to be one of the major ecommerce trends for 2013. It involves the use of personalized product or service that suits the users depending on their preferences. This trend will help consumers in gaining access to relevant services or products that suit their preferences thus making online shopping an enjoyable experience in 2013. If you have been planning to participate in online trade, these ecommerce trends will have a great impact on your business in terms of profits, customer satisfaction and loyalty. Not all trends will work for you but you just have to select the most suitable ones depending on the type of online business that you deal with.