As many eCommerce business owners know, the beginning of the New Year can be some of the most fruitful for certain businesses.
With many individuals looking to make good on their New Year’s resolutions, there are many things that need to be taken into account. You need to ensure that you are not only offering a simple experience, but are also taking into consideration what types of purchases are most likely to be made during the season. For a growing number of businesses, the New Year sales period can be almost as important as the Christmas sales period. Take the following tips and tricks into account to ensure that you are able to improve your eCommerce, and effectively market to individuals throughout the New Year;
Improve your Analytics
Although improving your analytics is certainly something that you should be looking to do at all times, it is even more important during times in which your website is going to see huge spike in traffic. Improving your analytics can mean the installation of a number of different types of software, as well as other strategies as well. Not only will this tell you what is happening when visitors enter your webpage, but it will also give you insight into what they think about your business and company. Improving your analytics will allow you to gain a deeper understanding of your customers.
Even though you may currently have a tracking software such as Google Analytics installed, you may want to look at other in page analytics options such as Clicktale or MouseOver. Both of which allow you to watch the user interact with your website, by tracking their mouse on the screen. Another excellent idea is to conduct surveys with your customers, learning about their opinions and getting a better idea of what they think about the service that you have provided.
Another excellent idea is to consider looking into usability testing. There are services out there that will allow your website to be used by thousands of visitors, who will then submit feedback regarding their experience that they had when using your website. This provides you with excellent usability testing options, allowing you to improve your webpage, for purchases.
Additionally, it is always a good idea to analyze your competitors to the best of your ability, and determine whether or not they are going above and beyond the call of duty in order to provide a better experience to their customers. Make sure to analyze them in depth before making a final decision.
Identify ‘New Year’s Products’
Another excellent way to prepare for the New Year is to identify the products that you offer which are going to be most targeted throughout the New Year. For instance, think about the New Year’s resolutions that people are typically looking to improve upon during the New Year. These products can include weight loss products, fitness products, products that help individuals to kick bad habits, and other products that are typically used to help individuals to get through their New Year’s resolutions. Take your time, identify all of the available products that are available, and make sure that you make them featured products on your website. This will not only draw attention to these products, it could help you to greatly increase sales.
Go Over Your Site With a Comb
One thing that certainly has to be taken into consideration is how well your site is navigating for users that have never utilized your website previously. Make sure you are going over your website with a fine tooth comb to ensure that you are able to identify errors, see which areas of the interface are difficult to navigate through, and fix any issues that your customers could potentially run into.
Make Use of a Newsletter
Have you ever considered using the New Year’s resolutions that people make to improve and add to your current newsletter subscriptions? By targeting the resolutions themselves, and creating headlines that are focused around those resolutions based on the products that people are purchasing, you can upsell additional products to them, continue to grow your current subscription base, and offer content that they will be interested in. Make sure that your newsletter is high quality, and as focused on the particular resolutions that people make as possible to ensure that you offer a seamless experience to those individuals.
There are many considerations for eCommerce businesses during the new year. There are certain products that individuals will be purchasing in a hurry, and you have to make sure that you have the right stock available on those items to ensure that smart decisions are made. Take your time, evaluate how you can better your New Year’s marketing efforts, and also determine how you can go about improving the user experience.